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Monday
Jan182010
People Magazine
Monday, January 18, 2010 at 3:00PM Wow, People Magazine is huge. The gossip rag does more than $800 million in revenue per year. Each of the 53 issues per year generates >$15M in ad revenue. This doesn't include revenue from subscriptions/the cover price.
In a year where the magazine industry as a whole is in decline and advertising itself is taking a hit, People grew it's ad revenue 4%.
Per it's rate card, it's the US's most popular weekly magazine with a criculation of 3,450,00 issues.
Changes in Magazine Ad Revenue from 2008 to 2009. Via Silicon Alley Insider Chart of the Day.
People Magazine Rate Card from http://www.people.com/people/static/mediakit/main.html
Reader Comments (1)
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