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This is my personal & professional blog.  It's a place for me to think out loud and learn. I'll sometimes talk about things I don't understand as a way to begin to understand them. I'll often be wrong, short sighted, and unclear. When you see this happening, please point it out!

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Monday
Jan182010

People Magazine

Wow, People Magazine is huge.  The gossip rag does more than $800 million in revenue per year.  Each of the 53 issues per year generates >$15M in ad revenue.  This doesn't include revenue from subscriptions/the cover price. 

In a year where the magazine industry as a whole is in decline and advertising itself is taking a hit, People grew it's ad revenue 4%.

Per it's rate card, it's the US's most popular weekly magazine with a criculation of 3,450,00 issues.

Changes in Magazine Ad Revenue from 2008 to 2009.  Via Silicon Alley Insider Chart of the Day.

People Magazine Rate Card from http://www.people.com/people/static/mediakit/main.html

People Magazine Rate Card

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