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Friday
Feb122010

Marketing the Georgia Tech Career Fair

My alma mater, Georgia Tech, is having it's 27th Annual Career Fair.  How awesome!  I thought I'd check out the Career Fair website to explore recruiting GT engineers for my company. 

I land on the Career Fair website and see a heading that says "What Other Employers Have Said" in bold letters.  "Oh yay!", I think, "I wonder what the likes of Google and Boeing and Bose think of GT engineers."  Then I discover the following:

"The Georgia Tech Alumni Career Fair has proven year after year to be one of the best recruiting events in Atlanta for our organization. We have recruited top quality individuals that have outstanding educational and professional experience. Additionally, the career fair is well organized and the GT Event Staff is great at maximizing the experience of face to face interaction with the career seekers. It is the one recruiting event that we don't miss!"
Iris Jackson, Area People Director Waffle House, Inc.

Uhhhhh, whaaat?  Georgia Tech is using testimonials from Waffle House to tout GT engineers?  WAFFLE HOUSE, really?  And even Waffle House puts in a couple qualifiers when describing the utility of the GT Career Fair: "one of the best recruiting events in Atlanta for our organization".  Does that mean the Emory Career Fair is even more fruitful?  And that, outside Atlanta, when the Waffle House heads to MIT, it finds even better engineers?

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Reader Comments (2)

Do you know what it takes to engineer a tasty waffle these days? Or get the viscosity right on the griddle?!?

February 25, 2010 | Unregistered Commenteradamr

FYI, waffle house was founded by graduates of GT; their corporate program is fairly extensive - note the comment is from waffle house, inc., not your corner hangout.

July 1, 2010 | Unregistered Commentergt alumna

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