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« Let's Be Stupid | Main | The Story of a Succesful iPhone App »

The iPad is Revolutionary, Period.

The Apple iPad is awesome.  And it's going to be a success.  I'm shocked and disappointed in Eric Schmidt, CEO of Google, for saying "You might want to tell me the difference between a large phone and a tablet."  Apparently he hasn't seen the video of Steve Ballmer, CEO of Microsoft, laughing at the iPhone on launch

Undoubtedly, there's a team at Google, under Eric Schmidt's purview, cloning the iPad right now!

The iPad is NOT evolutionary.  The iPad is revolutionary.  It's transformative.  Here's why:

Number 1:  Touch.  Using a mouse and keyboard is silly and, frankly, arcane.  I feel like a moron doing it.  Have you seen how Data of Star Trek interacts with the Computer?  Touch! 

With the iPhone and iPad, Steve Jobs has transformed computer interfaces forever.  The iPad is internet in your hands.  And you use the internet using your human fingers.  No mouse and keyboard, no stylus.  Apple has bet its future on touch.

This doesn't sound awesome yet.  It didn't even look that awesome when Steve demo'ed surfing  But that's because all computer interfaces have been designed to use a keyboard and mouse.  Imagine what multi-touch makes possible on the internet.  You've got 10 mice you can use at the same time!

Number 2: Developers, Developers, Developers.  Apple has built an incredibly talented and vibrant developer ecosystem.  Forget eBooks; this ecosystem will innovate and build killer apps on the iPad.  Here's how they've built this ecosystem:

(1) Stories of developers succeeding are ubiquitous (Max Levchin suggested Facebook get the word out about such stories; he was right, Apple proved it).  This excites developers about building apps for iPhone and, now, the iPad.

(2) There's money to be made.  There's a vibrant advertising market (as demonstrated by Google's acquisition of AdMob and Apple's purchase of Quattro).  More importantly, Apple's marketing of paid apps and seamless integration of payments has shifted user's expectations.  Users expect to pay for iPhone apps that they're unwilling and don't expect to pay for on the Web.

(3) Companies want their own branded iPhone app.  Thousands of companies out there have commissioned iPhone apps.  These are companies that have no business building iPhone apps, companies that often don't have mobile versions of their website.  They just want iPhone apps for the glory!  Even the White House has it's own iPhone app.

I expect this outpouring of resources and cash to continue to fund innovation on the iPad.


I really do hope Steve Jobs lives forever.

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