Etsy is Awesome (Jeff Bezos, are you reading this?)

Etsy is a great product!  And they've the potential to grow the market they've pioneered for hand made goods into a disgustingly large business.  And then sell to Amazon!  And, since Jeff Bezos recently decided to make Amazon a retailing conglomerate, continue to operate as a largely independent business.

I love the story of how Rob Kalin started Etsy--he made furniture and wanted a place online to sell it.

Etsy's "Shop by Color" is a great feature: http://www.etsy.com/color.php?ref=fp_nav_colors.  It makes browsing on Etsy (which already feels wholesome and like it's for the good of Mother Earth) fun and serendipitous.

Some part of me wants to pinch Rob Kalin's cheeks!