If I was Reid Hoffman, the founder of LinkedIn, I would:
1. Own the job market. Class it up just a little bit, but own a big chunk of it. Make several times as much money as Facebook and smile. Especially at Social Networking conferences.
You might say you’re already doing this, but I don’t think you’re even trying. Do a CNBC/LinkedIn Poll and ask users if they know they can search for open jobs on LinkedIn. 50% will tell you they didn’t know.
2. Get people to log in more frequently. I think LinkedIn is great but it’s something you go to once a month to accept/find connections.
Perhaps the thinking was that Answers would do this. It’s a nice try. But people with interesting questions are rare. And I don’t want to help people that much.I think the best way to do this is digg-like news integration. Show me news for the vertical I work in. Replace news.ycombinator.com for me.
I personally love Tech/Business news and would love to see what my professional contacts are reading. And I’d love to have them comment on stuff I post up there.
And go ahead and leverage all those fun business development deals you’re making with CNBC, the NYTimes, and WSJ…send traffic to the best content on those sites.
3. Improve your navigation. It just sucks. You look more like a NYC based company than an SF one. Hire a UX designer from Facebook who played a pivotal role in the Profile Redesign. They get how to optimize for content creation/how to seduce users into expressing themselves.
Today, I log into the home page and, above the fold, see nothing actionable.(Needless to say, I do not mean to imply I’m a tenth the man Reid Hoffman is…I just like catchy titles.)